Wheat: The ‘healthy’ illusion

Had anyone said to me a number of years ago, that by cutting gluten and wheat out of my diet, I would enjoy such amazing health benefits, I probably would have laughed them out of the room.  However, since reading, what can only be described as a life-changing book on the subject: Grain Brain: The Surprising Truth About Wheat, Carbs, and Sugar – Your Brain’s Silent Killers, by David Perlmutter, I just can’t look back.  Since cutting gluten out of my diet, I feel like a new person - so full of energy, much happier and as a result, so much more interested and focused on my life goals and what I want to achieve – lucidity has finally arrived, hooray!  A rebirth, if you will.

I’ve always been interested in the subject of health.  My Mother brought me up as a vegetarian and I ate extremely well as a child.  That’s not to say I don’t enjoy the odd burger now, mind you.  Lunchbox envy was a daily occurrence at primary school, when all the other children had chocolate bars and crisps, there I was, with my carrots, apples, grapes etc. - you get the picture. That all said, I’m so grateful now for this early education, as it taught me so much about the importance of nutrition.

Since fracturing 2 vertebrae towards the end of 2013, which had a hugely detrimental affect on my life; physically, emotionally and not to mention financially, it’s imperative now that I exercise regularly, eat well and take supplements.  Quite coincidentally, it resulted in me starting my own business and working with some fascinating clients.  It’s so true what they say, that without your health, you really do have nothing.

What’s most fascinating (and equally terrifying) is that gluten is in practically everything we consume, when only a few million years ago, it didn’t even exist in our diets.  With the introduction and evolution of this evil protein, we now suffer from all kinds of illnesses.  Many diseases such as anxiety, depression, ADHD in children, diabetes, Alzheimers, dementia and even cancer weren’t even heard of before we started to gorge on these carbohydrates.  Which begs the question, why are we being told that this is still considered a healthy part of our diets?  You only have to read the horrific reports on Monsanto to wonder what is actually going on in within the agriculture business today.   

Mr. Perlmutter, quite rightly argues, that surely if we put preventative measures in place to guard ourselves against such diseases, this is so much more beneficial than waiting until we have to treat ourselves pharmaceutically: prevention over cure every time.  I would urge anyone who has been feeling sluggish, overly fatigued, suffering from any symptoms of illness, to read this book. Try the diet for a few weeks, and just see if you feel differently.  I’d also love to hear about how it goes!

As I mentioned, we’ve been busy working closely with a number of different health clients, just finished a rebrand project with one and about to embark on a website for another.  It’s an absolute joy to be working with people who are equally as passionate about health and wellbeing as we are.  If you would like to speak to us for an initial consultation to have a look at how we can really elevate your health brand and attract new customers, then please do get in touch.  We’d be delighted to hear from you!

POSCH London takes on Pure London

What a fantastic couple of days at Pure London – delighted I decided to go, despite the impending threat of the dreary British weather and complete lack of foresight on the first day (yes girls, I wore heels – not the brightest idea and, given that I've worked at tradeshows all over the US, I really should have known better!)

Day two, and I had the sense to return to Kensington Olympia in my nice, less vertically challenging footwear, only to be greeted by some of the most talented and creative people I have met in the fashion industry to date.  Not only were some of the clothing brands beautifully cut; some of the accessories were just to die for!

One particular lady really stood out for me, Moji Salehi.  Moji designs and owns Mojiana, a luxury fashion accessories brand.  The discovery of her stand, not to mention her jewellery, was like unearthing some beautiful hidden cave of unusual delights.  Suffice to say, it’s a good thing that one can only buy items at these tradeshows in multiples of ~500.  Otherwise, this could be a very dangerous place for all those concerned!  There was absolutely no comparison to her designs anywhere to be seen.  Just take a look at her stunning and architectural influenced designer jewellery here: http://www.mojiana.com and you’ll see exactly what I mean.

The shoe area was also pretty spectacular, there were the old favourites like French Connection, Ravel, Geox and an amazing Italian brand which featured a beautiful tall pair of ankle boots, completely immersed in authentic beetle wings; their greeny purple hues glistening under the conference hall lights.  Just as I was about to take a cheeky snap, the lady promptly moved me on, advising that they had yet to be uploaded to the website.  Disappointed and slightly embarrassed, I sloped off to the next stand...

From only attending the show for 2 days, we received an impressive amount of requests to quote for look books, websites and other marketing collateral from many of the brands there.  This just proves that B2B trade events are always worth attending, as you just never know what could happen or whom you might meet… 

Lastly, a very special Happy Birthday shout out to our super lovely and wonderfully talented photographer, Dawn Marie Jones!  Unfortunately, she wasn’t able to make the show this week, as she is busy holidaying in Rome.  Looking forward to welcoming you back – from all of the team at POSCH, we hope you are all having an amazing time!

For the love of POSCH!

Well, as most of you may already know, this is the kinda rebirth of POSCH...  

For a long time now, I dreamt of running my own business and originally wanted to run my own luxury online retail store (something tells me this idea isn't quite ready for Room 101 yet…) So, fast forward some months, and after having worked with some fantastic agencies, I thought, why not?  Why not start a branding / photography agency?

Posch is a collaboration between myself, and all of my favourite creatives in London.  We are all experts within our own fields, so please know, you will get the utmost support and attention when becoming one of our clients.  

I'm also a firm believer in a work life balance and pursuing your own passions and interests in life.  So, first rules?  To enjoy and put fun into everything that we do!  After all, what's the point otherwise?  To say it's going to be like AbFab (minus the cocaine) was perhaps a little too hopeful, but regardless, the future is most definitely bright!

Today I've had the best time on a shoot with Dawn Marie Jones from Stoyanov & Jones.  She just never ceases to amaze me with her talent - the girl is AMAZING!  It's been a collaboration with the lovely (not to mention stunning, erm…hello?!) Alexia Bergström, involving a lot of messy (and rather saucy) cupcake action, gorgeous jewellery from Tessa Packard London and some…well... birds.  

Great to also meet the beautiful ladies on hair and make up today - the very talented Ayesha Bowen and Helen Leonard.  Talk about the dream team!

Check out Alexia's Blog here: http://alexiabergstrom.com - enjoy!